Primo - Bleeding Wheel Cleaner

Key Features

• Removes stubborn brake dust, iron fallout and road grime
• Fast-acting colour-changing (bleeding) formula
• pH balanced and safe for all wheel finishes
• Ready-to-use – no dilution required
• Suitable for regular maintenance or heavily contaminated wheels

Powerful Iron Fallout Removal Made Simple

Keeping your wheels clean can be one of the biggest challenges when maintaining your vehicle. British roads expose your wheels to brake dust, iron fallout, road salt, tar and grime every time you drive, quickly leaving them looking dull and contaminated.

Brake dust contains microscopic iron particles that become embedded into your wheels and paintwork due to the extreme temperatures generated during braking. Once bonded to the surface, these contaminants are difficult to remove using ordinary wheel cleaners.

That's why we developed Auto Glanz Primo.

Primo is a powerful, ready-to-use bleeding wheel cleaner that rapidly dissolves iron fallout, brake dust and stubborn road grime with minimal effort. As the formula reacts with embedded iron particles, it turns a deep purple colour, allowing you to see exactly where it's working.

Unlike many aggressive wheel cleaners, Primo features a pH-balanced formula that is safe for use on painted, powder-coated, lacquered and alloy wheel finishes, making it ideal for regular maintenance while delivering professional-level cleaning performance.

Professional Wheel Decontamination

Primo has been specifically formulated to tackle the contamination that standard wheel cleaners leave behind.

Its advanced reactive formula penetrates embedded iron particles, dissolving brake dust while safely lifting away road grime and metallic contamination. The distinctive colour-changing reaction clearly shows the product actively working, ensuring maximum cleaning performance with minimal effort.

Whether you're preparing your wheels before polishing, maintaining ceramic-coated alloys or simply carrying out your weekly wash, Primo leaves your wheels cleaner, brighter and free from embedded contamination.

How To Use

1. Shake well before use.

2. Spray directly onto cool, dry wheels for maximum performance.

3. Allow the product to dwell for several minutes as it reacts with iron contamination.

4. Agitate using a wheel brush if required.

5. Rinse thoroughly with a pressure washer or strong jet of clean water.

Do not allow the product to dry on the wheel surface.

Why Choose Auto Glanz Primo?

Not all wheel contamination is visible.

While many cleaners remove surface dirt, embedded iron fallout often remains behind, gradually dulling your wheel finish over time. Primo safely removes this contamination while remaining gentle enough for routine use, helping preserve the appearance of your wheels and making future cleaning easier.

Fast-acting, satisfying to use and incredibly effective, Primo is trusted by both enthusiasts and professional detailers who demand spotless, contaminant-free wheels.

Frequently Asked Questions

What makes Primo turn purple?

The colour change occurs when Primo reacts with iron particles and brake dust, showing exactly where contamination is being dissolved.

Is Primo safe on all wheel finishes?

Yes. Primo's pH-balanced formula is safe for use on painted, powder-coated, lacquered and alloy wheels when used as directed.

Does Primo remove brake dust?

Absolutely. Primo has been specifically formulated to dissolve stubborn brake dust, iron fallout and everyday road grime.

Can I use Primo regularly?

Yes. Its pH-balanced formula makes it suitable for regular maintenance washes as well as deep wheel decontamination.

Complete Your Wheel Care Routine

For the ultimate wheel cleaning process, pair Primo with:

• Alkalloy – tackle heavy grease and traffic film before decontamination.

• Hoops Wheel Shampoo – safely maintain freshly cleaned wheels.

• Rebound Tyre & Rubber Cleaner – deep clean tyres before applying your favourite dressing.

• Premium Wheel Brushes – safely clean barrels, spokes and intricate wheel designs.

Bring your wheels back to life with Auto Glanz Primo. Its fast-acting colour-changing formula safely removes stubborn brake dust, iron fallout and road grime, leaving your alloys spotless, protected and ready for the next drive.